If you’re planning to sell your products on Amazon, it takes time & knowledge to understand how Amazon functions. Because Amazon has a complicated & very sophisticated process, there are several misconceptions that can lead to failure.
Are you a business owner or website design agency that is about to start selling live products on Amazon? If so, here are four of the biggest misconceptions about selling products on Amazon.
Selling on Amazon is Very Easy!
Selling on Amazon is not at all easy, you can’t just create an account & hope for the best. And one should always keep in mind that, if you don’t know exactly what you’re doing; both you & your product will end up losing to your competitors.
Amazon is more like a passive, “set it and forget it” platform. One of the misconceptions about selling your product on Amazon is that you won’t need a dynamic sale strategy to sell your products. With competition on the rise, and so many other sellers publishing the same exact products as you’re, it’s very important for you to have a dynamic & flexible sales strategy.
All I have to do is Get Product Listing Approved on Amazon & I Will Become Successful
Amazon is a platform where millions of products are being listed by millions of sellers worldwide. So just because you have your product listed on Amazon, it doesn’t mean that you will suddenly become an overnight success.
Selling on Amazon is all about marketing your product(s) on the internet, getting the right product reviews, building a brand, having an effective sales strategy & getting your products discovered by potential customers.
If you’re under the impression that simply listing down your products on Amazon will start bringing in sales from day one, then you my friend are in the dark.
Don’t just list your product on Amazon and wait for the sales to start rolling in.
Amazon’s Search Algorithm Works the Same Way as Google’s Search Algorithm
Now we can agree that there are certain similarities between Google’s search algorithm & Amazon’s A9 algorithm, but there is a minor difference in the way Amazon’s search algorithm works.
Just like Google, Amazon gives priority to keywords & likes to play around with the user experience. And just like Google, Amazon wants to show the most relevant & popular products to its customers.
However, unlike Google, Amazon doesn’t want you to buy advertising space for your product.
When it comes to digital marketing, Amazon does not offer any kind of SEO service at the moment. But don’t worry; there are many third-party companies that can help you with selling your products on Amazon.
The Best Way to Sell Products on Amazon is by Creating My Own Business Account
You’ve got to be kidding me! One of the misconceptions about selling products on Amazon is that you have to create your own business account.
While it’s true that some sellers like to create their own business accounts, most sellers prefer having a professional seller account (sometimes called an individual seller account) because it has fewer restrictions and they can source more products from different manufacturers.
One of the biggest benefits of having a professional seller account is that you’re allowed to source products from different manufacturers and list them on your own individual page without having to create a wholesale account. So if someone searches for “Wireless Headphones” and your product appears as one of the first three listings, then it gives you an edge over your competitors.
Selling on Amazon is no easy task, so it’s better for you to have a solid plan before getting started. Because you can’t just list your product on Amazon and hope for the best, or think that things will fall into place if you’re listing a winning product.
Chances are high that there are a lot of other sellers competing with you to win the Buy Box, so having a solid plan is going to help you win it. So the sooner you drum up a good plan, the better chances you will have of succeeding on Amazon.